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From Clutter to Clarity

A Hero's Journey

Potato Groceries

COD Onboarding

A Hero's Journey

Rebuilding the main marquee experience for scalability, usability, and impact

My contributions: Design system unification and contribution, workshop facilitation, user testing, product strategy, UX/UI design, accessibility

Note: Project deliverables are under NDA at this time, email me chase@chasenguyen.com to learn more

Context

The web platform underwent a complete site redesign. This process revealed inconsistencies in the hero carousel across different pages. In order to address this and accommodate future features, we needed to unify the designs into a single scalable component for engineering to implement consistently across the platform.

Problem

Pluto has multiple hero carousel designs, which are challenging for engineering to implement consistently. The designs also can't accommodate the wealth of different metadata that the programming team may need to show for each content, and the overall user experience lacks a premium feel.

Solution

A unified hero carousel design capable of handling various metadata permutations while maintaining a consistent and premium look across all pages. This solution streamlined engineering efforts, allowing for easier implementation and scalability for future updates.

Impact

From testing, we saw a 20% increase in engagement in the treatment group (new hero carousel group) in comparison to the controlled group.


  • Increased percentage of quality users from 23% to 28%+.

  • 2.2x watch actions. Contributed to our engagement and total viewing minutes.

  • 1.5x bookmark actions. Contributed to our retention metrics.

© 2025 Chase Nguyen

© 2025 Chase Nguyen

© 2025 Chase Nguyen

© 2025 Chase Nguyen